Transparency in blogging as defined by a Sacramento (CA) real estate agent

Each time I hear someone talk about how transparency is starting to become a prime focus in the marketplace, I nod my head in agreement. I understand how consumers have changed, but I’m not sure how much business has changed.

A real estate agent in Sacramento, California answers that for herself and her business, at least partially. Her name is Gena Riede and on her Active Rain blog post, she says her clients read her blog to get better acquainted with her. They do a virtual kick of her tires and then call her.

She says:

My new clients typically state that they have been reading my blog articles and feel that they know me by the time they call.

As a business person trying to absorb what transparency means for you, this post is another piece in moving you towards that understanding.

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