What should a candidate for the state legislature blog about?
I’ve found that candidates have a tough time wrapping their head around an answer to this. Many have been exposed to blogs to some degree, some a little and some a little more than that.
But, most, if not all I’ve talked to, don’t see topics that they can write about that would be of interest to a voter.
Mention that the marketplace for products and ideas has changed, you get stares and yawns. Research shows that consumers are looking for conversation when they consider new products and new ideas.
And they are looking for a relationship with those who they deal with whether, it’s a car dealer, a software company or a person to represent them in the state legislature.
For politicians that means that voters want to know and have a relationship with candidates. The person they vote for has to be more than a press release.
They want the candidate to talk with them where they do family business, at the kitchen table. In most situations that could be done most easily on a laptop and through a blog.
What do you want to know about a person who is going to spend lots of your money. It’s relationship and all the pieces that go into one.
That should be a starting point for blog topics.
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