Posts under ‘Best blogging practices’

The line of business people, politicians, non-profit organizational executives and others who want their message noticed is long.
Just about everyday I talk with somebody who feels that social media and web 2.0 is some kind of magic fairy dust that will zap your message to just the right person at the right time with little [...]

Blogs are about conversations.  Most everybody who has been around blogging longer than five minutes has heard that mantra and it’s true.
Right now I’m trying to help a new blogger for a nationwide business network.  I keep encouraging her to “Invite A Conversation.”  It’s one thing to do that at a church meeting or at [...]

While working with a client and another consultant, I received a link to this post comparing the marketing of Paris Hilton versus Madonna. It’s from the blog Chartreuse, Internet Media Network Management and it’s brilliant.

Are you still struggling with understanding how blogs work for you and what you are trying to communicate?
How do blogs [...]

Have you ever step away from your blog for a period of time without telling your readers?
There are times when you can’t or don’t want to post to your blog. Maybe you’re taking a vacation and you’re stepping away from the computer for a week.  It could be that you’re just too busy with other [...]

Do you want to increase the chance that your blog posts will be read?
Then be sure to remember that research shows that readers on the web don’t read word for word. They scan content for keywords. Web usability pioneer Jakob Nielsen documents this finding in his research.

Read this post from Justin carefully.
He hits a homerun in making the point that people can get to know you well through your blog. You may never meet, but they know you and you can build trust through this virtual and interactive relationship.
Who does this apply to?

Just about everybody who deals with [...]

I am often asked how often you should post to a blog.  There can be a variety of responses depending on the purpose of the blog, its audience and the message that you’re trying to get across.
For part of the answer, I found this link last night that my son, Justin, sent to me last [...]

Because of his groundbreaking work on web usability, anything that Jakob Nielsen writes has to be taken seriously.  He’s a founding father of the movement that puts web users first.
In the latest edition of his newsletter–Alertbox–he throws up a big caution sign for anybody thinking at writing quick, short blog posts will help them achieve [...]

There’s power in sharing your experiences and those of others in your blog through the use of stories.  Many times you can hit a homerun with a prospect or a client by using a story in your blog.
That’s what Dave Porter, a former mortgage broker here in mid-Michigan, did when he wrote this post.  He [...]

Scroll down this blog and look in the left margin for a category for “Best Practices Blogs.” This is where I’ll place links to blogs I find where I find a feature that makes them stand out.
Such features help make your effort more effective for you and make it easier for your reader to [...]