I bet neither candidate for the Michigan state House in the 39th District have read Seth Godin’s new book Tribes. You decide.
The two candidates–Lisa Brown and Amy Peterman– in the state’s affluent Oakland County are working hard to represent West Bloomfield, Commerce Township and the Village of Wolverine Lake. They’re both attorneys, involved in their communities and have families. Today’s Detroit Free Press describes their campaigns as very competitive.
But, how would you rate them as Tribe leaders who are building a community of like-minded people using the new tools of the internet?
Check out their websites and rate them on their ability to draw people together into a community that can pull together. Here is Lisa Brown’s website and here is Amy Peterman’s.
Justin works as the community manager for web developers at Clearspring Technology. They’re a startup that’s taking the web to the next level with widgets. Learn more about widgets in this white paper which he helped quarterback.
Your boss asks you to recommend a book about social media to explain what all the fuss is about. What would you recommend to her or him?
Jeremiah Owyang, in his blog–Web Strategy by Jeremiah–recommends three. He’s regarded as a top thinker and tracker of social media and he recommends Cluetrain Manifesto, Naked Conversations and Groundswell.
I’ve read the first two and I’m looking forward to swiping the third, Groundswell, off my son’s bookshelf so I can read it.
Check the comments on his post for other book suggestions.
Super-wife and I decided to attend last Saturday night’s service at Riverview Church in Holt, MI. The auditorium was packed with at least 500 worshippers who were half our age.
There was an incredible energy in the church where the music vibrated the hot, flavored coffee in my hand. It was almost like the Holy Spirit had one too many Red Bulls before the service.
The teaching came from Pastor Noel Heikkinen who taught about fear and how to deal with it.
A video highlight illustrating the sermon was taken about an hour-and-a-half before the sermon. Pastor Noel took a buddy with a Vette who drove through the church parking lot and just behind him with tires squealing and smoking. He made the point.
In his blog post about making the video, he tells about how he used his iPhone to edit it just before the service. He says process took about 15 minutes. This is his effort as shown on YouTube:
I bet my friend will start his political campaign with both a static website and a blog.
The election is for a seat in our state senate and it won’t be open until year after next. It’s early, but he’s starting to lay the groundwork. And one of the topics is a website.
Two weeks before this general election you can click on a couple hundred websites for legislative candidates in this state and they all look alike. They all have a homepage where each candidate provides the cliches of the campaign like they will make more jobs, reduce the cost and make available healthcare for everybody and it will say they are for better schools.
Most often you will see a page of endorsements where local officeholders, union locals, business leaders, the county sheriff and others say the candidate has their support. And there’s probably an “About Me” page where the candidate has bloviated all over him or herself.
Some candidates may have a page where credit card contributions can be made or where voters can volunteer to put up signs or go door-to-door.
The few who have a blog try a post or two and then don’t do anymore. Most often the posts sound like they were spit out of a news release factory. Forget posts with any pretense towards building community.
What should I tell my friend?
Can a candidate grasp how to effectively use a blog and other social media?
Are they too tied to the old campaign practices of the past where literature is dumped and workers go literally door-to-door?
Here in mid-Michigan where the economy is mired in unemployment organizations of all stripes are looking for ways to pay the bills. I know that the local church especially in our part of the state has to be included.
In our part of the country, I’ve heard very few church leaders brag about the number of visits to their website. In most situations, their website is a static electronic brochure giving the who, what, when, where, how, why and so what of their program.
How many churches use their website as a virtual church dining room where members, attenders and seekers get together and compare notes?
Anybody know of church websites with revenue producing ads?
The line of business people, politicians, non-profit organizational executives and others who want their message noticed is long.
Just about everyday I talk with somebody who feels that social media and web 2.0 is some kind of magic fairy dust that will zap your message to just the right person at the right time with little or no cost. And they are disappointed and disillusioned when it doesn’t happen.
The secret is relationships, using the internet and events to make relationships where you get to know people and they get to know you.